Generating More Business through the Art of Networking | Blog ...

Ever heard the clich?, Man?can?t live?on bread?alone? Well it?s very true. Everyone needs to socialize in order to feel like a part of a particular society, community or group. Alone, a person can?t possibly progress successfully and happily. We all need relationships to survive, family, friends, and other professional relations that help you step forward in life. We come across plenty of new people on a daily basis. But coming across is different from making connections. There are two types of connections according to us, short-term (need based) and long-term. The long-term last for long, where as the short-term ones obviously leave soon. Now making these short-term connections transform into long-term ones is an art in itself, an art which isn?t about building a connection, but more about how to sustain one.

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Business networking is very similar nature. According to Wikipedia, ?Business networking?is a?socioeconomic?activity by which groups of like-minded?businesspeople?recognize, create, or act upon business opportunities. A business network is a type of?social network?whose reason for existing is business activity.? It?s actually the art of being able to market yourself in front of the business circle, which includes people that you have a help-me-to-help-you relation with. Your focus needs to be on how you market yourself, because it?s the image you portray at the end of the day that makes it or breaks it. This is important because of what?s been drilled in all our heads, ?first impression is the last impression.? And in the business world, it?s nearly impossible or very difficult to change the image that has once been established. So, in order to have a favourable situation, you should try to keep your image in right direction.

In the business world, should you always try to participate in the business meetings, and business tours. It should be obvious to the people around you that you?re caring, giving enough and in fact you?re the only one who is doing the giving in the connections. Always be there for people when they need you. Remember, it?s a help-me-to-help-you relation. The more you help others, the more you?ll have a shot at making on their positive list, which will in return make them reciprocate the favour or act of kindness.

Keynote: Giving to others never goes or will go to waste.

Don?t be expecting the efforts to get reciprocated so quickly, as I said earlier you?re aiming for the long term investment. Sometimes you will be awarded with reciprocal results very rapidly but sometimes, in fact mostly it might take a certain enough time. If you?re lucky it?ll prove to be like a cause and effect relationship and you?ll get rewarded immediately. But likes I said, sometimes you might end up having to wait for a couple of oaths, or even years to get nonstop and lasting results.

I?m sure most of you like to believe that business networking is all about just meeting new people from different backgrounds, attending seminars, conferences, or any other ongoing social functions. But in reality it?s slightly more complicated. Business networking is not just restricted to attending these conferences, seminars etc, but it?s more about how you connect with the people there on these gatherings. It?s about availing and spotting potential opportunities. Let us help you understand or ensure better networking.

Socialize

In order to develop a strong network you must, must socialize. It?s the prime tool that aids network building. Attend various social gathering; meet up with various social groups who compliment your mindset. Start from being friendly towards the small groups so you can focus. And once you?ve found your target group, try getting to know the people in it, find various common grounds and similarities that?ll help you connect better.

Be Yourself

Like I said always remember the first impression is the last impression. So when building a new connection, you should definitely be your genuine and confident self. Confidence is very important because without it you can?t possibly get your point across. Think before you speak, don?t say things you don?t mean because they might not be interpreted in a positive way. So make sure whatever you say is something genuine and 100% real. In order to build a relationship you also need to build trust. Because if you build the trust, you have your future customers.

Get to Know Them Better

You need to communicate with people in order to build stronger ties with your contacts; you must get to know them well enough to know what they like, or follow, and if they can be your future potential customers. Make them feel important. Hear out their concerns. This way, you have an idea what most people really need. Having this idea may help you on your next business venture.

According to Clate Mask, the chief executive of Infusionsoft, a Web application developer in Gilbert, Ariz, ?Small business owners should seek out blogs, key industry leaders and forums in their market to become aware of the social media environment for their industry,? The question is, when does it get cool to talk about your company? If you start participating in the social networking trend, it will automatically become obvious for you when to begin talking. Because social networking encourages two way communications as a result of which another member of the network will automatically end up asking you about what you do.

According to Alec Saunders, the chief executive of the Ottawa, Canada-based social networking company Iotum, ?By engaging customers one-on-one, you lead to conversations, which lead to word-of-mouth. And word-of-mouth is what you want.? Interesting point to remember is that you need to be consistent within the network you?re a member of. Be consistent and set goals, and meet the potential targets. How can you be consistent, by at least calling one contact in a day. This way, you?re transforming your short-term contacts in the long-term ones, and always have a chance of attracting someone to be part in your business.

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