How much do real estate agents spend in marketing their properties?
According to a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, real estate professionals who have more than 10 years of experience had average listings of $600 and agents with 2-5 years of experience had listings in the $490 range. This simply shows that the longer the agent has been in the market, the more they spend on properties at higher-priced listings.
Nevertheless, finding an average figure to represent all marketing expenses is quite hard because real estate marketing differs from agent to another agent, company to another company, location to another area, and so on. The surest figure that statistics can come up is 10%. This means that a lot of real estate agents are saying that they use of 10% of all their income towards marketing their properties.
So if you are entering the real estate market as an investor or a real estate agent, one of the questions that you have to consider is "how much should you be spending on marketing and what's the most effective way to market your Tucson Arizona Homes?"
Answering this million dollar questions depends on the type of audience you want to reach. Buyers, sellers and investors of real estate properties vary and generally these groups' age range from those in the retirement years to those in the late twenties. In this case, you can use different media to market your properties from young investors to senior individuals or families. So this means that you would be spending online marketing, print advertising, and so on.
Aside from online and print adverting, most real estate agents use direct email marketing. What companies do is that they start with a specific neighborhood and drill down to specific information that directs down to a potential buyer or investor. The mails gathered from this marketing strategy will be used to another marketing strategy - postcard marketing.
Real estate agents spend more on marketing properties because they know what marketing strategies are the best for Canton Ohio Homes. They might spend a lot but these are good strategies for a successfull real estate marketing making sure that Logan UT Homes are sold efficiently and profitably.
Source: http://bid2.net/articles/what-should-you-spend-on-real-estate-marketing.html
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