On May 22, 2012 the 100 Mile Club, a Corona based non-profit organization, was named as one of the ChildObesity180 Eleven. It is the 100 Mile Club?s?mission to increase physical activity and reduce childhood obesity, in young people, through physical fitness by running or walking 100 miles at school. The competition was designed to identify and reward the most creative, impactful, and scalable, school-based programs and technologies to promote children?s physical activity. Because of their hard work,?The 100 Mile Club is one of eleven winners for their nationwide innovation contest!
The Active Schools Acceleration Project (ASAP), a ChildObesity180 initiative, launched the competition in February 2012 in a commitment with the Partnership for a Healthier America. First Lady Michelle Obama encouraged participation in the competition with a call for applications via a video message.
Christina Economos, PhD, Vice-Chair and Director of ChildObesity180, Associate Professor at the Friedman School of Nutrition Science and Policy at Tufts University, and a leading?researcher in childhood obesity prevention said, ?These innovators show how teachers, parents, and technology developers are creatively increasing physical activity in schools. They are leading the way toward a real shift in the nation?s approach to physical activity.?
Each of the regional School Programs category winners will receive $25,000 to further advance health and wellness programming in their school districts. On June 13, 2012 in Washington, D.C., two of these nine winners will be chosen as National Winners and their award will increase to $100,000 each. The two Technology Innovation Grand Prize winners will receive $50,000 each to advance their technologies. Peter Dolan, Chair of ChildObesity180 says, ?The competition?s winning programs and technologies are models that can help us reverse the childhood obesity epidemic.
The 100 Mile Club founder Kara Lubin will be attending the celebration in Washington, D.C. and joining her will be her mom, Dot, who has worked alongside Kara since the inception of the program and two board members; Patricia Hartson and Traci Becker who both manage the program at Corona elementary schools. Annie Bradberry, Director of Development for The 100 Mile Club is excited and hopes to get a call from Kara saying they were chosen for the bigger prize which also includes a Tufts University pilot study to help expand the program across the country. ?This would immeasurably help us receive future funding,? says Annie.
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